When you take a home a Viper Custom Tackle lure or blade, you are investing in one of a kind fishing solutions that are proudly assembled, painted, and manufactured in the U.S.A. Our employees and owners fish with our products in order to ensure we help your good day on the water become a better experience when you use our custom painted tackle. It is our goal thru customer education, creative designs, teamwork, technology, and our approach to using quality materials that we can provide you leading edge custom tackle products that work on a variety of species. If we don't have a custom crank you would like painted- we'll even help you accomplish your vision. Click here to learn How to Order Custom Lures or design your own with our Viper Paint Shop. We are 100% committed to doing whatever it takes to provide you with products that "Give them something to sink their teeth into.™"